SEMA: Day 1

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The sun is getting lower in the desert sky in Las Vegas signaling the end of the first full day of the aftermarket extravaganza.

The Canadian AutoWorld team was at it early this morning at the Las Vegas Convention Center where SEMA started rolling today.

The show, which has drawn an estimated 2,000 exhibitors, is noticeably smaller than in years past. And while some say it is just a sign of the times, SEMA representatives say Las Vegas is still the place for aftermarket firms to showcase their wares.

Ford kicked the show off in style as lead manufacturer. Detroit’s resilliant automaker is showcasing a number of vehicles here included some customized pick-ups in partnership with toolmaker DeWalt. Show attendees have also been given the chance to put the new Ford Fiesta through its paces at the Motor Trend Proving Ground behind the convention center.

Lexus is also putting on a show with some tricked-out rides. This is the automaker’s first official booth presence at the show.

The Canadian AutoWorld team is now off to the APPEX Show at the Sands Expo Center before attending and providing full coverage of AIA’s Canada Night.

Check out the next issue of Canadian AutoWorld for full coverage on Aftermarket Week in Las Vegas including a detailed look at Ford and the future of the aftermarket in a recession.