Representatives of the SEMA Show announced this week that the 2010 edition would feature a targeted program specifically for auto dealers.
Dubbed “dealer day,” this is the third year the show has set aside a specific portion of the huge aftermarket gathering to help dealers integrate and profit from an accessories program within their dealerships.
“The number of dealers attending the SEMA Show continues to grow each year, and during the past two years that we’ve held a dedicated Dealer Day Conference we’ve seen more and more participants express a real interest in incorporating an accessories program into their businesses,” says Chris Kersting, SEMA president and CEO.
SEMA is a leading annual trade show that brings together manufacturers and buyers within the aftermarket and automotive specialty equipment industry. Held every year in Las Vegas, the show usually attracts hundreds of thousands of attendees from all over the world.
The dealer day component started in 2008 and welcomes dealers from the U.S., Canada and around the world to hear tips and techniques from other dealers and industry experts. The 2010 show will reportedly focus on the three key components of successful accessory programs – integration, sales process and profit generation.
Also featured will be an operations panel consisting of a dealer principal or general manager, a service manager, a parts manager, a new- and used-car sales manager, an office manager and a finance manager.
“Participants will receive tools, resources and best practices for starting a successful accessories program, as well as for enhancing an existing program.”
This year’s show runs from Nov. 2 to 5, with dealer day taking place on Wednesday, Nov. 3, 2010, from 8:30 a.m. – 1:45 p.m. at the Las Vegas Convention Center.