The fun in the sun continues today as the aftermarket madness in Las Vegas is still going strong.

On tap for SEMA today is a number of interesting seminars and sessions for the near 110,000 attendees this year.

The ARMO roundtable discussion gets underway at 10 a.m. and runs until noon. Going on at the same time is the SEMA Hall of Fame luncheon, which is an invitation-only event.

At 11 a.m., the first of a few seminars for dealers gets underway including ones on marketing, online marketing and customer service and sales solutions.

The “Tires at Two” tire repair seminar will start at 2 p.m. and run for an hour. That is in the convention center S106-107.

The evening will be just as busy as the day today with the SEMA Banquet scheduled for 7:30 p.m. at the Hilton Center. Tickets are required for the dinner too.

Look for total coverage of aftermarket week in the next issue of Canadian AutoWorld