November sales slip 2.9 per cent, Toyota nabs tops
Wednesday December 02, 2009 - 2:12 pm
Published By: The Formula Publications Team
While not a great posting, a slide of just under 3 per cent for
Canadian auto sales in November compared to a year before shows signs
of promise on the horizon.
It was a little over a year ago that
sales plummeting amid word of a credit crisis and looming recession.
Given that auto sales were already weak this time last year, industry
observers were hoping for a little more action last month.
Total
vehicle sales went from 150,221 to 105,122 last month. As has been the
trend for much of the year, that loss is shared between a few
automakers experiencing large losses while a handful of others continue
to shine in spite of the rough marketplace.
Novmber also saw Toyota take top spot in terms of market share for the first time a spot perennially held by General Motors.
Data
from DesRosiers Automotive Consultants lists Toyota and Lexus enjoying
an increase of 26 per cent. The boost is owed to a boom in light truck
sales for the Japanese automaker, which were up 54 per cent.
Other big winners this month include:
Hyundai: 7,022 units in November, up 26.2 per cent
Volkswagen: 3,190 units in November, up 12.3 per cent
Audi: 1,086 units in November, up 47.4 per cent
Mercedes-Benz: 2,071 units in November, up 26.4 per cent
BMW: 2,083 units in November, up 13.6 per cent
Nissan: 4,749 units in November, up 6 per cent.
Infiniti: 563 units in November, up 25.1 per cent.
Kia: 3,464 units in November, up 28.2 per cent
Mazda: 5,117 units in November, up 1.9 per cent
Subaru: 2,215 units in November, up 50.4 per cent.
As
for the domestics, Ford, which had previously enjoyed the top sales
spot twice this year, experienced a decline of a little over 1 per cent
to 15,895. Thought the tally was still enough to beat GM again in
volume as the General sold 14,958 vehicles in November a 26 per cent
decline from a year earlier.
Chrysler mirrored its Detroit rival, also posting a 26 per cent decline compared to last year with 11,418 units moved.
GM
and Chrysler are still seriously underperforming the market despite a
lot of their issues being well behind them, auto analyst Denis
DesRosiers told The Canadian Press. The negative spin from the
bankruptcies in now five to six months old and the lack of product on
the ground from their plant shutdowns this summer should be behind
them. If it isn't they can only blame themselves. They are running out
of ways to 'spin' their
poor market performance.
Despite the
disappointing numbers for November, there are some bright signs on the
horizon. Consumer spending was reported to be up 0.8 per cent according
to Statistics Canada, marking the largest positive jump in the index
since Q4 in 2007.
The agency alos reported Monday that real
gross domestic product expanded at an annualized rate of 0.4 per cent
in Q3 marking the official end to the recession.
- With files from The Canadian Press, Statistics Canada and DesRosiers Automotive Consultants