OPENLANE announced is has launched a new auction site for Canadian customers aimed at providing dealer and consignors a “comprehensive and feature-rich” platform.

The new site is streamlined, says Peter Kelly, OPENLANE president and CFO, for ease-of-use and efficiency for both buyers and sellers.

Some of the new features for buyers include: a new comments section, an icon for damage information, an feedback widget and “auction-type” search filer.

For sellers, it is much of the same with enhanced damage information, a save and preview feature and a new comments section where sellers can add further details including vehicle info and “seller-provided” incentives and promotions.

“Our goal is to provide a seamless experience for dealers and consignors who buy and sell quality wholesale vehicles on our open auction,” Kelly says in a company release.

Canadian customers accessing their accounts will not be redirected to OPENLANE.ca. For additional information or questions about the Canadian site, contact 866-966-5623 or dealerservicescanada@openlane.ca