Canadian Auto World
New partnership in digital media expands options for dealers
Thursday January 10, 2013 - 9:01 am
Published By: The Formula Publications Team
The deal inked between Dashboards Glovebox and Torstars LeadDriver network means the latter will act as the exclusive Canadian sales representative for Gloveboxs online solution suite.
LeadDriver Jon Kamin, managing director of LeadDriver, says his company is one of Canadas largest lead generation services for retail automotive dealers and distributes vehicle inventory to a host of websites including Wheels.ca, Autocatch.com and MSN Autos.
Our clients continue to ask us to provide them with a low-cost alternative to the incumbent, Kamin explained.
Weve built a strong media footprint that includes Autocatch.com. Now we will start integrating our clients data directly into their Glovebox web platform, moving LeadDriver one step closer to becoming a full digital services provider and allowing our clients to turn off their services with other providers for the first time.
Established in 2001, Dashboard is a brand communications agency specializing in digital marketing solutions. Based in Toronto, it designs solutions to leverage digital channels for growth. Dashboard created Glovebox to help auto dealers take back control of their websites.
Covered in a previous software demo in Canadian AutoWorld, Glovebox offers a content management system (CMS) operated and managed by the dealer in house. Users can customize their site internally instead of relying on an agency or marketing firm to do the work.
Our extensive research has shown us that Glovebox delivers the flexibility, simplicity and features that our clients value in their corporate website adds Barry Hillier, president of Dashboard.
Kamin said LeadDriver would begin actively promoting its relationship with Glovebox in January.
We would like to expand Gloveboxs dealer footprint. The price point and the product offering are really strong. The value proposition relative to the competition is phenomenal. Frankly, Im excited to be able to offer it to our clients; theyre going to be the biggest beneficiaries.
For more information, contact a LeadDriver online sales consultant at 1-877-665-1413 or firstname.lastname@example.org, or Glovebox at 416-504-4422 or email@example.com.
See LeadDriver's AutoCatch HERE
See LeadDriver's Wheels.ca HERE
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