The competition in the compact hatchback segment is brutal. Almost every OEM has a contender – the Mazda 3, VW Golf, Kia Forte, the Ford Focus, the Hyundai Elantra and most recently the Honda Civic.
But Toyota isn’t running away from a fight. It’s rebadged the Scion iM.
Are there sales there? Honda seems to think so. That’s why it brought back the Civic hatch.
Toyota says its five-seater has “bold, sporty looks … [and] serves up versatility fused with personality, ideal for the urban environment or weekend adventure … [and] a stylish interior.”
The automaker lists standard features that include Toyota Safety Sense-C, the seven-inch touchscreen display, Aha Audio System with Internet radio, Bluetooth capability, shark fin antenna, steering wheel audio controls, dual automatic AC, Toyota Safety Sense-C hill-start assist control and an MSRP starting at $22,540.
The automaker says the iM’s 1.8 L, four cylinder engine turns out 137 hp and a fuel efficiency rating of (L/100km) of 8/6.8 (City/Hwy).
In dealers’ showrooms in September.