Hatchback wars continue as the iM re-enters the fray

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The competition in the compact hatchback segment is brutal. Almost every OEM has a contender – the Mazda 3, VW Golf, Kia Forte, the Ford Focus, the Hyundai Elantra and most recently the Honda Civic.

But Toyota isn’t running away from a fight. It’s rebadged the Scion iM.

Are there sales there? Honda seems to think so. That’s why it brought back the Civic hatch.

Toyota says its five-seater has “bold, sporty looks … [and] serves up versatility fused with personality, ideal for the urban environment or weekend adventure … [and] a stylish interior.”

The automaker lists standard features that include Toyota Safety Sense-C, the seven-inch touchscreen display, Aha Audio System with Internet radio, Bluetooth capability, shark fin antenna, steering wheel audio controls, dual automatic AC, Toyota Safety Sense-C hill-start assist control  and an MSRP starting at  $22,540.

The automaker says the iM’s 1.8 L, four cylinder engine turns out 137 hp and a fuel efficiency rating of (L/100km) of 8/6.8 (City/Hwy).

In dealers’ showrooms in September.