Hyundai Canada Partners With BlackNorth Initiative To Combat Anti-Black Racism


Hyundai Auto Canada announced its commitment and steps taken after becoming the first automotive OEM to sign the BlackNorth Initiative CEO Pledge to promote diversity and increase equity within the automotive business community.

President and CEO of Hyundai Canada, Don Romano, became a signatory of the pledge and has joined the BlackNorth Education Committee to actively participate in the elimination of systemic barriers in Canada’s education system.

“Signing the BlackNorth Pledge is an important milestone for Hyundai Canada as an organization as well as for us as individuals looking to work in a more inclusive, mindful and respectful environment. Along with this pledge, we are creating a sustainable plan to have an equitable organization that recognizes and celebrates the efforts and achievements of every member within,” said Romano.

Hyundai Canada continues its commitment to foster an inclusive and supportive environment. Mandatory unconscious bias training began in 2018 in partnership with the Canadian Centre for Diversity and Inclusion (CCDI). Twenty per cent of team members have registered to become certified in a 3-course CCDI program titled Foundations in Diversity & Inclusion that includes Diversity and Inclusion Fundamentals, Unconscious Bias, Respect in the Workplace.

Hyundai Canada team members established two Employee Resource Group (ERG): Inclusion@HAC and Women@HAC. The company also established a Diversity Advisory Group that meets with the CEO monthly to advise on action steps towards a more diverse, equitable and inclusive workplace.

Difficult conversations and awareness sessions have been organized on a monthly basis and facilitated by various speakers. Some of these conversations tackled the topics of: White Privilege, Changing our Own Racist Behaviours, Cultural Competence, Be Colour Brave, Privilege as a Superpower, and LGBTQ 101.