To help consumers understand the technology behind the Mitsubishi Outlander PHEV, the company has made available to dealers an app-based object-based augmented reality (AR) tool that can be used on a tablet.
The app is free to download from the Apple App Store and Google Play.
“Our research shows that consumers are interested in buying hybrid electrified vehicles but don’t quite understand the differences between fully electric, hybrid and plug-in hybrid technology and those differences are meaningful,” said Steve Carter, director, marketing, Mitsubishi Motor Sales of Canada, Inc. “We created this augmented reality tool to help consumers better understand the technology behind Outlander PHEV and open up the dialogue on how a plug-in hybrid SUV can fit their life.”
The Outlander PHEV augmented reality tool was created in Canada with St. Joseph Communications.
“While we have created image-based augmented reality content experiences previously, Outlander PHEV AR is our first object-based augmented reality app and it takes the experience to a new level. There are very few companies let alone automakers that have introduced object-based augmented reality content to their customer base and its application fits perfectly for such a technologically advanced vehicle,” said Yvette Elliott, group director – sales and marketing, St. Joseph Communications.
The Outlander PHEV AR tool is just one of a set of tablet-based technologies introduced in Mitsubishi Motors dealerships in the last year. Others include the MiShowroom and MiDelivery to aid sales consultants in enhancing the consumer journey from sales to vehicle delivery by helping to provide an accurate, real-time and transparent service to the customer. MiShowroom provides information on the specifications specs and details of the vehicle a customer is interested in and MiDelivery automates many of the quality checks required for a Mitsubishi Motors delivery experience from a vehicle walk-around to prompting alerts to the sales consultant for follow-up calls to the customer. The customer is also able to manage their own service appointments and easily communicate with their dealership with MyMitsubishi.
Recently, Mitsubishi Motors announced a new dealer image program that will see more interactive, tablet based tools for the customer and sales consultant to use in the near future.