Pokémon craze could be good for car dealers


If restaurants can do it, why not car dealers? Get in on the Pokémon Go craze, that is.

Flagstaff Buick GMC general manager Chris Taylor thinks so. The Flagstaff, Ariz., dealership is offering adult Pokémon service department discounts.

The store will take $1 off a service visit for every level progressed in the game, up to $45 and a free carwash. Forty-five is also the current max level in Pokémon Go.

Pokémon goes like this: The game is based on a smartphone app that uses GPS location tracking to lead players to varying spots throughout the community. There, they catch animated characters that appear on the screen.

Using their smartphones, players try to catch Pokémon in the real world via their smartphones, battle for control over gyms and stop at local landmarks to refill essential items such as eggs and more Poke Balls to capture more Pokémon at PokéStops.

The more a player catches, the higher the level a player climbs.

Taylor reasoned that if businesses such as restaurants are catering to players on their Pokétreks, why not car dealers? The dealership sits between four PokéStops.

“If we can create some goodwill because of the game, I’m all for it,” the general manager told Edmonds.com. “This business is about creating a relationship between people and we believe this can help bring people into the dealership.”

A visit to the store’s Facebook page reveals that the store is really getting into the game. The dealership is holding a party at a local park and inviting players to drop by for refreshments.

“We’ll be dropping lures at the PokéStop there to bring around more Pokémon for you to catch!”

With files from Edmonds.com