2011 Sonata scores big in satisfaction survey
AutoPacific announced its President’s Award for the 2011 Hyundai Sonata. This first-ever honour is the result of a special analysis of Hyundai’s all-new 2011 Sonata that adds consumer credibility to all of the positive accolades recently bestowed upon what some consider Hyundai’s most important vehicle to date.
“With all we have seen and read about the 2011 Sonata, AutoPacific felt that it was necessary to put this vehicle to a unique test,” said George Peterson, president of AutoPacific, which has researched driver satisfaction since 1997.
“Over the years, we have seen several important vehicles come to market that have attempted to redefine their brands. They are often launched with a considerable amount of hype, but then fail to deliver a customer experience that truly satisfies.”
With the same methodology that AutoPacific has utilized since it began satisfaction research, 975 drivers of the 2011 Sonata rated their cars in 48 separate categories ranging from the basics of comfort and convenience, to performance and environmental friendliness.
“Quite frankly, we were blown away by the results,” Peterson said. “The sheer magnitude of the 2011 Sonata’s score made recognition necessary. With a score 775 out of 1,000, the Sonata exceeded everyone’s expectations.”
According to Peterson, these results are extraordinary from a historical perspective in that no vehicle has achieved a score of 775 before in satisfaction research.
“This first-ever AutoPacific President’s Award, recognizing the highest score on this survey that AutoPacific has ever seen, is an apt tribute to our California design team, our global engineering team and the 2,700 team members at Hyundai Motor Manufacturing Alabama for their fresh thinking and dedication in breaking the mold of the staid and boring mid-size car,” said John Krafcik, president and CEO of Hyundai Motor America.
AutoPacific is a future-oriented automotive marketing and product-consulting firm. It publishes a wide variety of syndicated studies on the automotive industry and conducts proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide.