2023 Toyota Prius Makes Its Debut

The 2023 Toyota Prius is arriving onto dealership lots with a new exterior design, a reimagined interior, and an improve hybrid powertrain.

Its sleek silhouette, low roofline, smooth body panels, and widened rear are proportionally balanced by standard 19-inch wheels. Its interior features a clean, modern design combined with high tech displays for futuristic look and feel.

Under the hood the 2023 Prius also shakes things up, with a larger 2.0-litre engine and a revised hybrid system that brings over 60 per cent more combined system horsepower, with 196 net hp (up from 121 hp). Maximum engine torque for this generation climbs nearly 16 per cent, up from 120 to 139 lb-ft on all models. Torque on electric motor generator two, which drives the front wheels and regenerates the battery during braking, also increases by over 20 per cent.

Despite being more powerful, the automaker claims the new 2023 Prius remains as fuel efficient as the previous all-wheel drive model, with a NRCan combined fuel consumption of 4.8 L/100 km.