Ackroo, the gift card, loyalty and rewards technology and services provider, announced the launch of its latest advancement to the Ackroo Anywhere platform with integration to CDK Global’s dealer management system.
This integration means current Ackroo dealerships that use CDK’s DMS can issue rewards without relying on customers or staff to swipe or scan their account information after each sale has been made.
The deal also means increased data imported into the Ackroo platform around member versus non-member spending, as well as providing other additional customer information in order to drive key marketing initiatives for the dealership.
“Direct integration to CDK Global’s DMS solution is yet another key advancement to further differentiate Ackroo in the automotive sector,” said Ackroo CEO Steve Levely.
“As we continue to expand in this segment advancements like integration to dealer management systems is important.”
This is the second recent boost to Ackroo’s potential user base after having integrated to Authenticom’s middleware solution at the end of last year.
That integration provided extraction from the majority of DMS’s being used however that work did not cover the over 9,500 dealerships in North America that use CDK’s platform.
“We then made the decision to build a direct relationship with CDK Global to provide this option for all current and prospective Ackroo dealers,” he said.