AMG Winter Sporting Driving Academy expanding to Manitoba this winter


There is no need to hike it to Sweden to enjoy one of the great driving experiences on earth.

Mercedes-Benz revealed its AMG Driving Academy is expanding its global network with the addition of Gimli, Man., for its signature AMG Winter Sporting program.

Formerly only offered in Sweden, close to the Polar Circle, driving enthusiasts will be able to experience a selection of high-performance AMG vehicles on the icy surface of Lake Winnipeg this winter.

Known for its Icelandic roots, where merciless winter conditions prevail, the small town of Gimli harbours a secret that will entice every driving aficionado.

“During the program, Lake Winnipeg will be transformed into an uncompromising, frozen terrain where adrenaline-charged curves and apexes modeled from world-famous racetracks like Laguna Seca, Mosport and Mont-Tremblant will be recreated in milled ice,” the company said in a release.

“This will be the perfect environment to tackle hard, glistening sheets of ice and snow drifts in Mercedes-AMG performance vehicles donned with studded tires.”

The Canadian AMG Winter Sporting program was jointly designed and curated by the AMG Driving Academy group in Affalterbach and by Driving Unlimited, a long-time partner of Mercedes-Benz Canada.

Driving Unlimited manages and operates all of Mercedes-Benz’s other highly successful advanced Mercedes-Benz and AMG Driving Academy programs across Canada. The Canadian AutoWorld team participated in a previous AMG Driving Academy held in Florida a few years ago. While it didn’t take place on a frozen lake, it was still an amazing experience and one not to be missed.

The three-day AMG Winter Sporting ADVANCED and four-day ADVANCED PLUS programs will be alternating from January 30 to February 27. Information is available by emailing or by calling 1.877.577.6232.