Are you an Employer of Choice?


After a strong second year in 2016, the Canadian AutoWorld Dealership Employer of Choice award program is back for another year.

Running from August until the end of the year, the comprehensive program will evaluate and identify the best dealerships at which to work in Canada.

Think you have happy staff? Think you run a smooth operation? Think your employee engagement and satisfaction couldn’t possibly be beat? Prove it!

This program is free to join and gives all the hard-working dealers in this country a great chance to showcase their efforts for the entire industry to see.

“We had an amazing year with the award program last year,” explained Canadian AutoWorld editor Jackson Hayes.

“Participation was strong and we identified some amazing operations that all shared a few secrets when it comes to ensuring happy staff. We will no doubt build on that foundation this year as word spreads throughout the industry.”

The process will again be completed in partnership with Corporate Culture + Employer of Choice Inc. (CCEOC).

It costs nothing to participate and signing up is easy. Simply fill out the online application here and then complete the company profile (document to be forwarded to the participating organization once application is approved).

Participants will then have staff fill out an online employee commitment survey that takes just a few minutes.

“Dealers that take part in the Canadian AutoWorld Dealership Employer of Choice award program experience significant benefits,” explained CCEOC president Jeff Doran.

“They become known for their visionary leadership, outstanding cultures and engaged employees. They also create stronger employer brands which helps attract and retain the top talent they need to grow their businesses.”

Doran said becoming an employer of choice leads to better employee experiences. This leads to better customer experiences, which leads to increased revenues, more referrals and higher brand loyalty.

“The CADEOC award program puts you on the path to becoming a more profitable, successful dealership.”

The 2016 award winners were feted in a special focus section in the April 2017 issue. Canadian AutoWorld will again celebrate the winners in a winter edition in 2018 so make sure you get on board now.

“This is the only Canadian managed program recognizing top employers in the Canadian automobile dealer industry,” Doran added. “If you are a Canadian dealership and want meaningful, valid recognition for your business, this is the program for you.”