AutoCanada and Kijiji announced they have agreed to strengthen and expand their existing strategic relationship. This includes a continuation of Kijiji’s role as AutoCanada’s preferred online marketplace partner in Canada, as well as the integration of consumer solutions developed by AutoCanada Used Digital on Kijiji.
The long-term agreement provides AutoCanada dealerships with expanded access to Kijiji’s significant shopper audience while providing Kijiji with AutoCanada’s nationwide inventory, both of which will provide car shoppers with greater selection on the Kijiji platform. AutoCanada Used Digital consumer solutions will also provide Kijiji users with value-added services in connection with used vehicle purchases and sales.
“Kijiji has been a trusted business partner since 2018 and we are very excited to expand our relationship across both our franchise and used vehicle initiatives,” said Paul Antony, executive chairman of AutoCanada. “The integration of AutoCanada Used Digital consumer solutions on the Kijiji platform will also accelerate our existing efforts on the used vehicle segment of our business.”
“We’re thrilled to continue to partner with AutoCanada and are looking forward to unlocking increased value and functionality for our Kijiji users,” said Leanne Kripp, head of autos at Kijiji. “We’re confident this extended partnership will further improve the customer experience as we continue to provide AutoCanada’s strong inventory offering to over 10 million users.”