MISSISSAUGA, ONT. – The gala reopening was part of a wave of events sweeping the country. The object: to herald the debut of the 2012 BMW X1, the automaker's new, “ultra-compact” CUV.
The store has grown to 45,000 square feet from 24,000 square feet when it opened in 1997. It includes a 16-car showroom, a 32-bay service department and full-service drive thru as well as a state-of-the-art customer lounge equipped with a Wi-Fi workstation and snack bar.
“BMW of Mississauga has been a proud member of the Mississauga community for over 15 years and we’re pleased to deliver this new and enhanced dealership experience to all our customers,” said dealer principal Remo Ferri.
“The Mississauga community has supported us since day 1 and we look forward to serving the community.”
“That is thanks to the great products from BWM and the passion of Remo Ferri who followed his dream,” said Manfred Braunl, president and CEO BMW Group Canada.
A bonus feature was the Canadian debut of the BMW 6 Series Cabriolet.
The event was also a fundraiser for the Credit Valley Hospital Foundation. A draw for a year at the wheel of a X1 netted the foundation $10,500. Dealer principal Remo Ferri also sweetened the pot pledging for each BMW dealership staff sold in May.