BMW Group said its all-electric i3 would carry a price tag of 34,950 Euros in Germany when it hits the market this November.
Ian Robertson, member of the board of management of BMW AG, made the announcement, noting the BMW i3 will celebrate its international premiere in on July 29 with parallel events in London, New York and Beijing.
“The BMW i3 heralds the dawn of a new era for individual mobility and for the BMW Group…” he said in a release. “With this leading-edge vehicle and attractive price, we will provide customers with a compelling offer for electromobility.”
BMW i3 products and services will be sold via a multi-channel sales model, comprised of authorized BMW i partners, a Customer Interaction Center (CIC) as well as an online platform.
All sales channels will be fully networked and customers will be able to personalize their entire purchasing process to suit their needs.
He said some markets would also introduce a mobile sales force, a sales team that would be available to customers outside the traditional showroom.
BMW said the launch of the sub brand comes with a “holistic approach” dubbed 360 ° ELECTRIC. The plan covers the needs of customers based on four pillars: Charging at home (BMW i Wallbox), charging at public charging stations, assistance services as well as innovative mobility services, which include comprehensive maintenance services and warrantees, flexible car-sharing offers, as well as BMW apps for the computer and smartphone.
BMW Canada has not released much in the way of retail planning ahead of the i brand launch. One BMW dealer told Canadian AutoWorld there were as many as six dealerships in Canada selected to market the new models but that has not been confirmed by the automaker.