Bruce Auto Group Launches Yewy Vehicle Buying Platform


Bruce Auto Group, an automotive dealership group located in the Annapolis Valley, Nova Scotia, announced the launch of their virtual buying platform, Yewy.

Bruce Auto Group is a network of eight dealerships representing 12 brands throughout the Annapolis Valley.

Yewy will feature no-haggle pricing transparency, a seven-day money-back guarantee and delivery directly to the customer’s driveway.

Jen-Philippe Martel, executive vice-president, Bruce Auto Group, commented, “Consumers are making buying decisions very differently now. They are looking for multiple touchpoints in the experience and often want to do their own research. This is the omnichannel shopping experience and we are set up to engage with consumers on their terms, where they want, when they want. We are able to offer them this modern approach to buying a vehicle, ensuring we are meeting and exceeding their expectations – and not just simply offering an online transaction.”

Justin Barker, president, Bruce Auto Group added, “This is an important evolution in the car business. We are pleased to expand our business offering and I commend our team for bringing it to life in such a meaningful way, with convenience, trust and innovation at the heart of it.”