Business as usual: Suzuki Canada


Suzuki Canada says that despite the announcement by its American affiliate to cease new car sales and file for Chapter 11 bankruptcy protection, it will be business as usual north of the border.

“While American Suzuki’s realignment of its operations will be achieved through a restructuring of its operations under Chapter 11 of the U.S. Bankruptcy Code, Suzuki Canada is not contemplating any form of court-supervised restructuring in Canada,” the automaker said in a release earlier this week.

“Suzuki’s customers can confidently continue to purchase new vehicles, obtain service, parts and accessories and take full advantage of Suzuki Canada’s warranty program,” said Bill Porter, senior V-P, automobile sales and marketing, Suzuki Canada.  “Suzuki Canada, including its Automotive Division, remains fully open for business in Canada, and will be honouring all customer commitments.”

American Suzuki revealed earlier this week it would wind down its new car sales operations and focus on the long-term growth of its motorcycle, all-terrain vehicle and marine divisions. To achieve an “efficient and orderly” realignment, it has sought restructuring under Chapter 11 filed in California. The automaker added it will continue to honour new car warranties.

The move reportedly stunned the nations some 240 Suzuki dealers.

“While Suzuki Canada will continue to monitor market conditions in light of the U.S. filing, we have no current plans to change Suzuki Canada’s operations as a result of the events in the U.S.,” Porter added.  “Suzuki Canada remains proud of the upcoming 2013 model year for new automobiles, which will continue uninterrupted as planned”.  

Distribution of Suzuki Canada product is also expected to continue with no issues related to vehicles, parts and accessories.  

Suzuki has more than 60 automotive dealerships and more than 250 Motorcycle and ATV and Marine product dealerships in Canada.