Car Media 2.0 announce a new strategic partnership as a Certified Vehicle Merchandising Vendor for Jaguar Land Rover retailers in Canada.
Effective early in the fourth-quarter of 2021, Jaguar Land Rover (JLR) retailers will have the opportunity to purchase Car Media 2.0 services through the JLR Canada Digital Certified Program. Car Media 2.0 currently services roughly 17 per cent of the JLR Retailers’ merchandising needs in Canada.
This program will allow JLR retailers the opportunity to meet vehicle merchandising standards published by the brands in early 2021. Retailers, through the JLR program, will now be in a position to publish high quality, brand compliant, vehicle imagery for all of their new and CPO vehicles (within two weeks of receipt as stipulated by the brands). This also supports a much-needed shift from stock imagery for new vehicle merchandising and takes into account well cited data by the brand that uniquely captured new vehicle inventory enjoys a much higher conversion rate.
“We are excited about becoming a certified vehicle merchandising vendor offering our Car Pics 2.0 Full & Self-Serve Capture options through the JLR Canada Digital Program,” said Randy Price, head of accounts and strategic partnerships, Car Media 2.0 “This addition to the program reinforces our belief that vehicle merchandising is crucial in an industry that relies, increasingly, on digital and we look forward to helping our new and existing JLR clients drive their image forward. Jaguar Land Rover Canada is the fourth OEM in Canada adding a vehicle merchandising pillar, to their digital program, which clearly illustrates the importance of merchandising both at an OEM and Retailer level.”