Car Media 2.0 Now Certified Vehicle Merchandising Vendor for General Motors Canada Dealers


Car Media 2.0 is now a Certified Vehicle Merchandising Vendor for all General Motors dealers in Canada.

Effective January 2022, Chevrolet, Buick GMC & Cadillac Dealers will have the opportunity to purchase Car Media 2.0 services through the General Motors Canada & Cadillac Canada Dealer Digital Programs. Car Media 2.0 currently services roughly 20 per cent of the GM Dealers’ merchandising needs in Canada.

GM dealers, through the GM program, will now be able to publish high-quality vehicle imagery for all their new and CPO vehicles. For new vehicles Chevrolet Buick and GMC dealers will have the option to select Car Media 2.0’s New Car 2.0, a turnkey solution, that provides a comprehensive library of new inventory photos based on year/make/model/trim/OEM colour. In addition, these images are published for all on-order, in-transit and on hand inventory.

“We are excited about becoming a certified vehicle merchandising vendor offering our Car Pics 2.0 Full & Self-Serve Capture & New Car 2.0 Hybrid library options through the GM Canada Dealer Digital Program,” said Randy Price, head of accounts and strategic partnerships, Car Media 2.0  “This addition to the program helps complement the existing offerings and provides GM dealers with best-in-class merchandising that greatly enhances the digital retailing experience. Chevrolet, Buick, GMC and Cadillac are the eighth brands in Canada adding a vehicle merchandising pillar, to their digital programs, which further demonstrates a desire for all OEMs to take a more active role in supporting their dealer network with these much-needed tools.”