Carfax appoints Rousseau as CarProof’s new president


Carfax was looking for someone to be the president of CarProof.

The individual had to be someone with a “deep understanding of the potential for trusted information to help consumers, automotive dealers and other businesses make decisions with more confidence.”

They believe they found him. He’s Mark Rousseau.

Carfax says in a release that the new hire, most recently the managing director information technology and services for LexisNexis, has a “long commitment to developing innovative products and a track record of success leading pioneering companies.”

Rousseau will oversee the ongoing efforts to expand the scope of information reported to CarProof, to develop innovative products that unlock the full potential of vehicle history, and to grow awareness of the company’s ability to help millions of people make decisions about used cars with more confidence.

“Mark’s wealth of experience and industry knowledge will make him a key addition to the CarProof team,” said Dick Raines, president of Carfax.

“We see him as an important addition to unlock the full potential of an exceptional team with a long track record of success.

“I’d like to thank Drew Forret and all the members of the CarProof team, for their good counsel and leadership of the company during our search. I’m confident that with Mark’s guidance, the company will continue their tradition of innovating to help Canadians make better decisions about the used cars they buy and sell.”

Based in London, Ont., and founded in 2000, CarProof has been named one of Canada’s 50 Best Managed Companies, and was also honored with Deloitte’s 2013 Technology Fast 50™ and Fast 500™ awards.

CarProof will continue to operate as a standalone company and Rousseau will report to Dick Raines, president of Carfax.

“The CarProof commitment to providing trusted information that helps Canadians buy and sell used cars with more confidence is what attracted me,” said Rousseau.

“I’ve always been curious and had a deep desire to build. I’m excited to join a company that’s firmly committed to innovating new products and building outstanding teams. CarProof helps millions of consumers and thousands of dealers in Canada and I’m proud to now be part of that effort.”