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CARFAX Canada Launches Advantage Dealer Program


CARFAX Canada announced the launch of CARFAX Canada Advantage Dealer program [1].

The Advantage Dealer program provides dealers a CARFAX Canada Vehicle history report on every car they sell. As part of the program, dealers have access to free digital assets and point-of-purchase materials for their websites.

“We’re thrilled to be a part of the Advantage program because we’re a full disclosure dealership,” said Chris Degraw, sales manager at Honda House in Chatham, Ont. “Our customers expect to see a history report on every used car, so we don’t wait for them to ask – we volunteer it upfront.”

“In the used car industry, transparency is proven to drive sales – our research shows that Canadians would rather purchase a car with history information available over one that does not have it available,” said Shawn Vording, vice-president of automotive sales at CARFAX Canada. “The Advantage Dealer program elevates dealers who have a subscription to access unlimited CARFAX Canada Vehicle History Reports and are committed to running a report on every used vehicle they sell.”