CARFAX Canada Partners With Vin-UP


The trade-in values offered in the Vin-UP Service Lane Offer Coupon Program are now powered by CARFAX Canada.

Vin-UP is a hardware/software program that helps generate more business for auto dealers through their service bay. Service customers are offered an “Instant Vehicle Valuation Coupon” indicating that store’s desire to purchase the vehicle along with a cash price. The price is generated by leveraging CARFAX Canada’s valuation capabilities and considers billions of pieces of information to come up with a fair offer.

Each coupon generates a phone call from Vin-UP’s call center partner, FollowPro, reinforcing the purchase offer and setting an appointment for a final, cash offer. Dealer partners pay only for “kept” appointments. The Vin-UP scanners are operated by each dealer’s porter staff and cause no interruption in service operations.

“We’re proud to provide an industry innovator like Vin-UP with our valuation capabilities,” said Shawn Vording, vice-president, automotive sales at CARFAX Canada. “With proven success in over 1000 customers and partners leveraging our valuation data to drive more business, we’re confident we can help Vin-Up’s dealer customers win more trades.”

“We are very excited about improving the accuracy of the valuations we are offering on the Vin-UP Program,” said Bruno Lucarelli, president of Vin-UP parent company MSS Auto. “The valuations powered by CARFAX Canada will help our dealer partners increase their downstream revenue and buy more quality pre-owned customer vehicles while upgrading them into new cars.”

“The Vin-UP Program is an excellent way to reduce our dealer partners’ cost of acquiring quality pre-owned vehicles,” said Danny Forget, vice-president of Montreal-based FollowPro Call Center. “The addition of CARFAX Canada’s valuations will significantly increase service-to-sales transactions for our client stores.”