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CarGurus Study Highlights Continuing Impact of Pandemic on Car Buying in Canada

CarGurus has released its most recent COVID-19 sentiment study [1] that takes a closer look at both the short- and long-term trends of how auto shoppers have reacted to the pandemic. This research is the latest iteration in a series of previous CarGurus studies that were run in April [2]June [3], and November [4] of 2020, and it explores topics like digital retail, vehicle inventory, and shared mobility.

“Our most recent COVID-19 consumer sentiment study has shown that the pandemic has reshaped transportation and car-shopping for the foreseeable future,” said Madison Gross, director of consumer insights at CarGurus. “As consumers continue to steer clear of shared mobility and turn to purchasing their own vehicle instead, they are interested in the ease of digital retail, with more people hoping to complete part of the car-buying process at home.”

Some of the study’s long-term trend findings include:

The short-term trends found in the study were:

In July 2021, CarGurus surveyed 503 Canadian buyers on their sentiments toward car shopping during the COVID-19 pandemic as part of a benchmarking study. Throughout 2020, CarGurus surveyed over 1,500 respondents in earlier iterations of the study.