CARPROOF’s new badges aim to make used-car buying even more transparent

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LONDON, Ont. – CARPROOF Corporation announced Jan. 26 the addition of the Top Condition and Low Kilometres badges to its list of best-in-class automotive sales tools.

“These badges help simplify the used-car buying and selling experience, making it easy for consumers to find vehicles with the features they are looking for,” CARPROOF says.

CARPROOF badges can now be found on CARPROOF vehicle history reports and are available for posting on dealer websites.

CARPROOF goes on to say that recent studies have shown that consumers prioritize certain elements when shopping for a used vehicle and CARPROOF’s badging service highlights these features on both the vehicle history report and online listings.

The Top Condition badge gives consumers the assurance that the vehicle they are looking at is in “great shape” – having been registered as CPO with no unfixed safety recalls.

The Low Kilometres badge makes it easy for car shoppers to identify vehicles that have been driven under 18,000 km per year.

“Consumers have told us which attributes are critical to their used car search, and top condition and low kilometres were ranked very highly in the list,” says Ed Woiteshek, president and CEO at CARPROOF.

“They don’t want to dig around to find this information, and now they don’t have to. CARPROOF badges puts these attributes on display, allowing consumers to see at a glance that the vehicle is the right one for them.

“Having a third party confirm this information provides assurance. Assurance builds confidence, and confidence drives sales.”

He says that since CARPROOF is the Canadian expert on all things used car-related, with a name that’s synonymous with honesty and integrity in the industry, using CARPROOF badges as a sales tool lets dealers build trust with a customer, before they even step foot on the dealership lot.

“These badges are one more step we’re taking to encourage transparency in the industry.

“Dealers that use these badges are showing their customers that they provide all the information available on the vehicle being considered,” says Woiteshek.

“We want to make it as easy as possible for consumers to find the right car, and for dealers to sell that car with complete transparency.

“These badges help us do just that.”