C-Class welcomes new coupe

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KENNEBUNKPORT, MAINE – Mercedes-Benz’s has added to its C-Class lineup with an all-new coupe along with the redesigned sedan and AMG variant.

Available in Canadian dealerships as of late September, the two-door C-Class coupe and sedan come in three different versions: the C 250 with a turbocharged 1.8-litre four-cylinder engine (201 horsepower, 229 lb-ft of torque); the C 350 with a 3.5-litre V6 (302 hp, 273 lb-ft); and a high-performance C 63 AMG with a normally aspirated 6.2-litre V8 (451 hp, 443 lb-ft). If that power in the latter doesn’t turn your crank, Mercedes-Benz offers an AMG performance package for the C 63 AMG pumping the beast up to 481 hp.

A C 300 4MATIC sport sedan is also available with standard all-wheel drive and a port-injected 3.0-litre V6 engine (228 hp, 221 lb.-ft.). The latest version of the Mercedes-Benz 4MATIC all-wheel-drive system is available on the C 250 sedan and C 350 Sedan.

The multitude of trims and the new coupe aside, the big story for automaker comes on the inside as a totally redesigned interior offers some high-end finishes befitting the logo on the grille.

“A wolf in wolf’s clothing,” says Chris Goczan, national product manager for Mercedes-Benz Canada of the new coupe.

Going up against the BMW 3-Series coupe, the Audi A5/S5 coupe and the Infiniti G37 coupe, the new model and redesigned sedan are expected to be solid performers for Mercedes-Benz through the end of this year. The automaker would not reveal volume targets, but Goczan did say they had high hopes for the vehicle.

As for its target audience, he says the coupe buyer is a little younger than the sedan buyer and skews towards men by about 70 per cent.

Average age for coupe customers hovers in the mid-40s range with an average household income north of $170,000.