Chrysler adds Gucci Edition to its 500 and 500C Fiat lineup


The new models will make their debuts in FIAT studios in June.

“The Fiat 500 and 500c by Gucci Edition, the perfect combination of Italian craftsmanship and style in a small car, brings two of Italy's most respected brands together for an encore,” the automaker said in a release.

The new limited-edition 2013 models will return to Canada with a new “discrete appearance” inside and out while continuing to meet the popularity and market demand of the previous edition, the automaker said.

“It doesn't get better than this: two brands like Gucci and FIAT collaborating on an encore of the fastest-selling Fiat 500 that we ever had in our portfolio,” said Jason Stoicevich, head of FIAT Brand North America - Chrysler Group LLC.

Stoicevich said almost all of the vehicles of this new edition have been spoken for.

For 2013, the Gucci Edition models offer a new black monotone interior to complement or contrast with a black or white exterior.

There are black leather accents on the interior door panels and on the hand-stitched leather-wrapped steering wheel.

All models have a green/red/green (exterior) racing stripe.

The 2013 Fiat 500 by Gucci Edition has a starting MSRP of $24,895; the 2013 Fiat 500c by Gucci Edition model starts at $28,295.