Country Hills Hyundai sets itself apart
CALGARY, ALTA. – Opening a Hyundai dealership featuring a 16-car showroom and 22 service bays in a 36,000 square-foot facility on 4.1 acres calls for a lot of faith in the brand, especially when it’s your first store for that factory.
But dealer Richard Romeril and the Kaizen Automotive Group did just that when they opened Country Hills Hyundai in Calgary. The Kaizen Automotive Group consists of CMP Auto, Shaw GMC, Sunridge Nissan, Okotoks GM and Nissan.
According to management, things are looking good: since the store opened for business, sales staff sold 200 new cars in the first three months.
When general manager Jordon Romeril is asked what features he is most proud of, he points to amenities and service.
“The showroom. It’s a very large showroom, especially for a Hyundai dealership in Alberta,” Romeril replied.
Then there’s the four-lane quicklube and drive-through service bays that let customers get a quicklube without having to leave their vehicles.
“Being able to offer that service to anyone who has a car, not just Hyundai owners, sets us apart.”
To get its name around, the store offered a $29.95 oil change, free alignment check and touchless carwash to all comers, not just Hyundai owners. He says the quicklube did over 1,000 oil changes along with the alignment checks and carwashes in those first three months.
Romeril figures that got Calgarians thinking about Country Hills.
“We’ve seen everything – Mercedes-Benz, BMW, Land Rover – We’ve seen them all.”
As for the official opening, it went as scheduled on June 26 despite the high water. Romeril reports the Kaizen Automotive Group donated $20,000 for flood relief, which Hyundai Canada matched. Guests attending the ribbon cutting could also contribute by leaving a donation at a Santa Fe stationed on the showroom floor.