MONCTON, N.B. – Cox Automotive Canada has announced a new partnership with The Great Northern Auction (TGNA) that will help facilitate the launch of Manheim Moncton.
Beginning Mar.21, TGNA will be running the weekly Manheim Moncton Wednesday sales.
For dealers who are unable attend in person, all vehicles will be broadcast live on simulcast with a detailed vehicle condition report – along with a grading and vehicle history report – via Manheim.ca.
Founded in 2001 and located on over 50 acres of land fronting the Trans-Canada Highway in Moncton, The Great Northern Auction is the largest public auto auction in Eastern Canada. Mary Liptay, TGNA’s CFO, said the recently-formed partnership felt like the natural next move for the company.
“It’s exactly what we need to be doing to grow the company in this market,” she said.
Mark Chatfield, general manager, Manheim Halifax, whose team will support the Manheim Moncton and TGNA partnership, said both companies share an essential common goal – both consistently aim to ensure dealers and commercial clients are happier and more successful than ever before with the current wholesale landscape.
“This is a great opportunity for Manheim and Cox Automotive Canada to grow our footprint in Atlantic Canada, but it’s especially exciting to be partnering with TGNA because they’re a company that embraces the same culture and family atmosphere that Cox is comprised of,” said Chatfield.
“I look forward to continued month-over-month growth in New Brunswick – and to strengthening the relationship between TGNA and Cox Automotive Canada.”