Cox Automotive Canada’s Dealer.com is launching new capabilities to Canadian dealerships through its dedicated Canadian subsidiary team that will allow dealerships create more personalized car buying experiences.
This includes data and technology to create a more personalized online shopping and car-buying experience.
According to Cox Automotive, ninety per cent of consumers say they prefer a unique car-buying journey that allows them to shop and buy in a very personalized way and the majority of all traffic to dealership websites comes from mobile devices.
To address this demand, Dealer.com now offers a mobile-first redesign with immersive Vehicle Deal Pages (VDPs) and other tools allows dealers to create digital storefronts that make a more power impact to online shoppers through a personalized shopping experience.
“With features previously unavailable in Canada, the Dealer.com experience will be easier and more efficient than ever before with dedicated Canadian service, along with complete transparency of analytics, performance, and pricing,” said Jeff Clark, Cox Automotive Canada vice-president of media solutions.
Some of the new Dealer.com new innovations include an enhanced website platform to engage shoppers; new advertising solutions to target in-market buyers; and enhanced managed services to create custom content.
“With more of the process taking place online, Canadian car-buyers expect a digital shopping experience tailored to their specific needs,” said Cox Automotive Canada president, Maria Soklis. “The new Dealer.com innovations help dealerships build a customized digital marketing strategy that puts the right vehicles and right deals in front of the right customers to drive greater engagement, satisfaction and sales.”