General Motors has officially unveiled its new Chevrolet Cruze this week hoping it will be able to hang with the strong contenders in Canada’s sedan market.
Starting at $14,995, GM is banking the Cruze's success in 60 other countries will translate to market share here
“Cruze is already a hit around the world and now it’s coming to Canada’s critical compact segment to challenge the status quo,” says Kevin Williams, president and managing director, GM Canada.
“We challenge Canadians to compare the Cruze against the current segment leaders and we’re confident that the Cruze will be a very pleasant surprise.”
The Cruze features 10 standard airbags, infotainment and what GM calls “the best coverage in Canada.”
Powered by two sophisticated and highly efficient 4-cylinder engines, both paired with 6-speed transmissions, Cruze also offers a fun, responsive and refined driving experience.
Canadians who place a sold order or take delivery of a 2011 Chevrolet Cruze on or before January 10, 2011, will receive their choice of one of two special packages at no additional cost: CRUZECONNECT or CRUZECOVERED.
CRUZECONNECT offers the industry’s first-ever mobile applications through OnStar, which will allow customers to interact with their vehicle through select smartphones or other devices that connect to the Internet, such as the Apple iPad. Drivers can unlock doors, start the vehicle and even access important vehicle information all remotely using the OnStar MyLink mobile app and the included 16GB, Wi-Fi-enabled Apple iPad.
CRUZECOVERED is a safety package that includes winter tires at no additional charge.