Dates announced for Canadian Digital Dealer 8


The Trillium Automobile Dealers’ Association will continue with another fall session of its popular Canadian Digital Dealer seminars.

Scheduled for Ottawa on September 23 and Toronto on September 24, the single-day conferences will examine the full integration of traditional motivational, sales, operations, and leadership processes with digital media and electronic long-term dealership health management.

The fall sessions will also feature a how-to leadership workshop that will focus on the three “E”s to success – engage, energize and empower.

These will mark the eighth time the TADA has held Canadian Digital Dealer events and follows on the heels of successful shows in both Ottawa and Toronto in February.

Other topics the association says it will explore include mobile beyond marketing, key mobile sales techniques, selling to Millennials, developing your dealership’s personal brand and a step-by-step guide to building a complete marketing strategy.

TADA member early bird pricing is set at $125 and ends on August 28. The Toronto show will be again held at the Paramount Conference and Event Venue in Woodbridge. The Ottawa show is returning to the Hilton Garden Inn Ottawa Airport.