DealerRater adds to monitoring team

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DealerRater says it has expanded its monitoring team to “enhance the integrity of dealer reviews” posted on its huge website.

The site, which allows users to post comments about dealerships across the U.S. and Canada, added that it’s newly established team will “thoroughly”examine all reviews submitted to ensure every posting meets the “DealerRater terms of use policy.”

Currently there are more that 250,000 dealer reviews housed on the site.

All reviews posted by users will go live immediately, although DealerRater’s certified dealers will still enjoy the benefit of a two-week reconciliation period in which to work with any customer who has expressed a negative experience, prior to such reviews going live.  

“Our primary goal in expanding our review monitoring efforts is to ensure the validity and increase the integrity of every review submitted to our web site”, said Chip Grueter, president at DealerRater.

“We hope our registered user base and dealers represented on our site share our enthusiasm and commitment in our efforts for enhanced review integrity.”

The company says any reviews deemed to violate DealerRater’s policy would be automatically removed.

DealerRater features more than 38,000 U.S. and international car dealers and attracts more than 3 million consumers every year who visit the site to search for car dealerships, read current reviews, write their own descriptive reviews, and find car deals.  

If you are a Canadian dealer who has had an issue with DealerRater, please email jhayes@metroland.com to discuss the matter further.