DealerRater launches Canada-specific website


DealerRater announced the launch of a Canada-specific website dedicated to auto consumers and car dealers throughout Canada.  

The new site will serve as a central collection point for consumer reviews of Canadian car dealerships. Using DealerRater’s new site, Canadian auto consumers will be able to search for car dealerships, read existing reviews of car dealers, or post their own descriptive review of a car dealership experience. 

“Our new Canada site addresses the immediate need for auto consumers across Canada to be able to easily research and find Canadian car dealers that are committed to quality customer service,” said Chip Grueter, president of DealerRater.  

Founded in 2002, DealerRater was North America’s first review website dedicated solely to automotive dealerships.  

The company says volume of Canadian dealers and reviews represented in DealerRater’s database has grown at a rate of 3,711 per cent and 1,342 per cent, respectively, over the past year.  

Coupled with the consumer end of the site is a DealerRater Certified Dealer Program that acts like a reputation management tool offered to qualified car dealers. The program is designed to help car dealerships connect with automotive consumers at the most critical phase of the buying process, while demonstrating an utmost commitment to quality service. 

DealerRater maintains more than 4,100 dealer partners through its Certification Program, and has experienced a 327 per cent increase in Canadian dealers joining the program over the past year.