DealerRater’s Canadian presence grows


DealerRater has hired a new regional account manager to work exclusively with Canadian dealerships.

The popular dealer-rating website has been slowly expanding its Canadian presence and company president Chip Grueter said the move would help dealers north of the border manage their online reputations.

“As auto consumers increasingly rely on online dealer reviews when selecting a car dealer, building third-party reviews and defining a proven strategy to manage these reviews is critical for today’s successful car dealerships,” he said in a statement.

Though DealerRater failed to name the new account manager, the company said he would work exclusively with car dealerships throughout Canada to manage their online reputation, reach in-market customers and promote quality customer service.

Currently, the company maintains over 3,500 dealer partners through its certification program – a reputation management tool offered to qualified car dealers.