DealerSocket’s latest device gives dealers instant message capabilities


CRM developer DealerSocket says its new texting tool SocketTalk allows for instant two-way communication (IM) between the dealership and a customer’s mobile device while the SocketTalk Instant Message, the IM arm of the tool, lets dealership users IM a single staffer, team, other dealership, or multiple dealerships.
“We decided to develop a texting and IM tool to provide dealers with an easier, more effective way to communicate with their customers,” said Brad Perry, DealerSocket co-founder and CTO. “The dealers piloting this new technology with us say the product is an amazing and valuable collaboration tool.”

He explained that dealership staff, such as a service advisor, can text a customer when their car is ready or when the service advisor needs more information about the car. The customer then has the choice of texting back or calling the service advisor using the number on the message.

Sales people can also use the tool to send customers sales information.

If SocketTalk is off, it lights up when messages come in.

DealerSocket says the dealership picks the number it wants to use. That way, the     message always shows the dealership sending the message. SocketTalk takes about a week to install.

The CRM company says that at the heart of its CRM is a powerful mobile portal application that helps keep the dealership in contact with its customers and prospects via all mobile devices, a data-mining tool called RevenueRadar and an online process-training university called CarMind.

SocketTalk is available now.

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