Digital Air Strike announced Erica Sietsma has been named chief operating officer.
Sietsma has worked with Digital Air Strike for more than nine years, most recently as the senior vice-president of product and operations. In her new role, Sietsma will continue to guide the award-winning product and consumer engagement teams while overseeing the technology operations of the fast-growing company, which recently completed three acquisitions in the past 18-month period.
“Erica is an extremely valuable member of our team and has consistently demonstrated operational excellence,” said Alexi Venneri, co-founder and CEO, Digital Air Strike. “We are fortunate to have her industry expertise and strategic approach guiding the operations of Digital Air Strike for the benefit of our clients and partners.”
While at Digital Air Strike, Sietsma was named the AZ Top Tech Executive Innovator of the Year in 2018. Prior to joining the company, Erica was with MileOne Automotive, CallSource, and Autobase. She is a graduate of Cornell University.
Digital Air Strike is also announced that twenty-year automotive industry veteran, Scott Pechstein, has joined the leadership team as vice-president of business development. In his role, Pechstein will help continue to develop relationships with Digital Air Strike’s OEM and industry partners, while assisting with dealer group and tier II strategy. He is an accomplished industry speaker, thought leader, and subject matter expert.
“Scott brings his industry expertise and ability to establish deep-rooted relationships to Digital Air Strike,” said Venneri. “We are thrilled to have him as part of the Digital Air Strike leadership team.”
Prior to joining Digital Air Strike, Pechstein worked for Autobytel for 19 years ultimately serving as Vice President of Customer Experience. He started in automotive retail in the 1990s at the Tuttle Click organization after graduating from University of Arizona