DMT unveils new lead management and tracking system

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DMT Development Systems Group Inc. has announced the release of its new RAPID! Response system that will consolidate sales leads from numerous sources and deliver them to a salesperson’s desktop or personal smartphone for immediate assessment and action.

Sales managers in turn can audit the salesperson’s response for speed and quality regardless of the device utilized to create the response. All information is provided in real time to monitor the lead response, the company said in a release.

According to DMT president Glen Demetrioff, the system is the first of its kind and will be available to both auto manufacturers and individual dealers.

“We don’t know of another system anywhere that can systematically distribute leads from multiple sources to individual salespeople, and then track the response in terms of speed and quality – all in real time,” Demetrioff says.

RAPID! Response has been field tested since mid-2011, and will launch in Canada with the dealers of Volvo Cars of Canada Corp. followed by other franchised car dealerships in the following months.

Expect the product to be introduced to overseas markets later this year.

“In a pilot spanning several months and involving hundreds of leads from various sources, the participating dealers registered a 43-minute response time with zero leads abandoned. Now compare that to industry mystery shop data that show an average response time requiring many hours coupled with a double-digit lead abandon rate and you get an idea of the effectiveness of RAPID! Response,” he says.

He adds that three aspects – the ability to quickly direct leads right to the salesperson, delivery of a professional response message and real-time reporting on the response – combine to ensure vital sales leads don’t slip through dealers’ fingers.

“Car companies and dealers invest heavily in marketing to engage consumers so they’re understandably frustrated when these consumers are not handled in a professional and
timely fashion. The consumer is frustrated, the car company is frustrated and the dealer is frustrated.

DMT reports that RAPID! Response can deliver the sales lead to a salesperson’s desktop computer, or to any Android, iPhone or Blackberry.

The consolidation of the response data from all of these devices into a single view that allows the user to audit how prospective customers are treated. That is the greatest value to both the dealer and manufacturer.