Doug McIver enjoyed success on the gridiron and in the showroom

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By Myron Love

WINNIPEG, MAN. – Winnipeg dealer Doug McIver, who passed away suddenly on Jan. 26 at the age of 58, is being remembered for his success on the football field as well as in the showroom.

Cam McIver, dealer principal at Parkside Ford and Doug’s first cousin, recalls that Doug had a voracious appetite for new ways to do things and was always up for trying something new.

“He was relentless in his search for new ways to sell cars,” Cam recalls.

The eldest son of long time Winnipeg Chrysler dealer Jack McIver (who died in 2008),

Doug grew up in the auto industry and eventually succeeded his father as president of Midway Chrysler in downtown Winnipeg. But the younger McIver followed a long and meandering path to that position.

He began his professional career as a defensive lineman in the Canadian Football League. He played nine years in the CFL – three years each with Toronto and Saskatchewan before finishing his football career with his hometown Winnipeg Blue Bombers, retiring a winner with the Grey Cup winning Bomber team of 1984.

After working with his father for a time, he earned the opportunity to run his own Chrysler dealership in Toronto. In the 1990s, McIver’s Willowdale Dodge (he also operated York Volkswagen in Toronto) was the top-selling Chrysler dealership in Canada. Cam recalls that his cousin received so many awards for his achievements as a Chrysler dealer that the laurels covered his office walls.

Doug came back to Winnipeg in 2003 to succeed his father as dealer principal at Midway Chrysler. When the business was forced to close in 2007, he switched to used cars. His newly renamed used-car business, Ride Time, currently has two locations. He was in the process of opening a third location at the time of his death.  

Doug had a vision of a nationwide chain of used-car dealerships where customers were treated equally and fairly, no matter what their credit rating was.

Doug’s wife, Evelyn, and sons, Andrew and Doug Jr., will continue to run the business.

“Doug loved selling cars and had fun doing it,” Cam says. “He always greeted you with a corny one-liner. It was one of his traits that made him so Doug. He scored big in the game of life and we’re all going to miss him very much.”