LAS VEGAS, NEV. – Representatives of the DrivingSales Executive Summit will host a special Canadian group session focusing on issues specific to the Canadian marketplace.
Scheduled to run the day before DSED begins, Mike Jeffs, marketing coordinator for DrivingSales, said they are expecting between 75 and 100 Canadian dealers to attend the session.
Jay Radke is set to host and moderate the event. Speakers will include Doug and Andrew MacIver from Ridetime.ca in Winnipeg; Dave Hicks from Ontario Motor Sales talking about digital marketing; Brent Wees from GloveBox who will explore websites, devices and design; and Al-Karim Awadia from Google Canada’s automotive team.
“We bring experts from both in and out of the auto industry to speak at our event,” Jeffs explained. “What makes DSES unique is the panel dealers get to hear from. This year Disney, Yelp, a U.S. Navy SEAL and the founder of SearchEngineLand.com will be keynoting as well as 19 breakout sessions.”
Held from October 13 to 15 at the Bellagio Hotel in Las Vegas, DSES is an exclusive automotive event focused on dealership operations.
He said the lineup for 2013 features some of the most successful and innovative dealership operators in the U.S. and world-renowned speakers to educate and inspire the collaborative process.
The event learning process will begin with a 30,000-foot view of the latest media and economic trends just starting to touch the industry. Executives said that includes social media, digital marketing, leadership and a general economic outlook.
High-level discussions are expected to be transitioned down by showing how some of the industy’s leading dealership innovators are incorporating these trends into new strategies at their stores.
The event is book-ended with group meetings, where dealers can get together to discuss and apply these tactics in their dealership. The program also includes breakout speakers chosen by dealers to openly discuss best practices.
When asked what makes DSES stand out from all the other shows, Jeffs said the event is curated with Dealers, GMs and high-level decision-makers in mind.
“This is not an event for beginners. We have fresh content. It is not the same agenda you will see everywhere else,” adding that vendors don’t dictate the agenda at DSES.
For more information or to register, visit www.drivingsalesexecutivesummit.com.