Endras Automotive Group breaks ground for new Infiniti store


AJAX, ONT. – Endras Automotive Group has started construction on the latest edition to its company, a ground-up build for Endras Infiniti.

The new store will be located adjacent to Endras BMW, MINI Durham and Endras Motorrad in the Lakeridge Premium AutoPark located just about 30 minutes east of Toronto in Ajax, Ontario.

“Infiniti’s presence at the Lakeridge Premium AutoPark marks both the next chapter of growth for the Endras Automotive Group as well as our dedication to the Durham Region and its expanding market,” Christopher Endras, president of Endras Automotive Group said at the event.

“Infiniti builds inspiring and luxurious vehicles that connect you to the road with a spirit that breaks from the norm to create something very unique for our customer. These characteristics closely match our vision for the AutoPark and we are excited to welcome Infiniti to the family.”

The auto park, which will ultimately house eight premium brands, is slated for completion in 2015. According to the town of Ajax, the auto park will also comprise of a technical and customer service training centre, a business centre, café and restaurant, spa centre and a small movie theatre.

Infiniti director Wendy Durward said with new models and a new vehicle naming system, these are exciting times for Infiniti.

“To help us leverage that excitement and facilitate our growth within the Canadian market, we’re excited to partner with Endras Automotive Group. Infiniti customers deserve and expect the highest levels of customer service and automotive expertise from their dealer relationships and, with more than 25 years of experience, the Endras family is perfectly positioned to do just that.”

The 21,000-square foot store cost approximately $6 million. Construction is expected to be wrapped up by spring 2014.