Entire Volkswagen Canada dealer network to be imaged by 2020


If the managing director of Volkswagen Canada has her way, the entire dealer network will meet the White Frame Modular corporate image program by 2020.

Maria Stenström told Canadian AutoWorld Thursday from the show floor at the Canadian International AutoShow that roughly 30 per cent of the 136-point dealer network in Canada currently meets the latest image standard.

“I think it’s reasonable to have 100 per cent by 2020,” she said, noting that dealer profitability is high on her list of priorities as head of the German brand.

The automaker used its time at CIAS to show off the all-new 2016 Golf R.

The Golf R gets things started with 292 turbocharged horsepower. Power is routed through a 4MOTION all-wheel-drive system and standard 19″ alloy wheels. A choice of six-speed manual or DSG automatic transmission will suit any driver's style, and electronic Dynamic Chassis Control (DCC) keeps the Golf R firmly planted on any road under all conditions.

The previous generation Golf R was an immediate sellout when it came to Canada.

Volkswagen dealers are now taking orders for the new Golf R, with a starting price of just $39,995.

Stenström also spoke at length about the plans for the Canadian division in relation to company’s global Strategy 2018. She said her focus is not on chasing a number but rather developing a strong foundation for dealers and the business.

January saw Volkswagen finish in the black with 4,134 units retailed. Car sales were particularly strong with a 13.6-per cent jump over January 2014.