Groupe Park adds second Mercedes-Benz store


QUEBEC CITY, QB. – Just a little over a year after Norman Hébert added Mercedes-Benz to the Groupe Park Avenue network, the company has acquired its second rooftop for the German luxury brand with the purchase of Mercedes-Benz de Québec.

The deal with Maurice Parent’s Chatel Automobiles Ltée was announced Aug. 1.

Parent, who got his start with the brand in 1958 repairing Mercedes-Benz cars at a small garage in Quebec City’s St-Sauveur district, has run the store for nearly six decades.

“Mercedes-Benz Canada welcomed Norman Hébert to the dealer network last year, when Groupe Park Avenue acquired Silver Star Montréal. Since then, the dealership’s success is a testament to the skill and expertise of Norman and his team,” said Brian Fulton, president and CEO of Mercedes-Benz Canada.

“I’d also like to take a moment to acknowledge the important legacy Maurice Parent has built over the past 60 years. His hard work and unwavering dedication to the brand have been truly remarkable. He has been a real credit to this organization, a true pioneer, and Mercedes-Benz Canada’s other dealers join me in wishing him all the best.”

Groupe Park Avenue, established in 1959, now operates 19 dealerships across Canada, 17 of which are located in Quebec. The company acquired Silver Star Montréal in 2016.

The dealership will continue to be managed by Tommy Caron, vice-president and general manager at Mercedes-Benz de Québec.

The company said there will no significant changes to dealership staff, many of whom have worked at Mercedes-Benz de Québec for several decades.