A new automotive operation in North America has been formed by HAAH Automotive Holdings to distribute, sell and service vehicles under the brand name VANTAS.
This new company was announced by Duke Hale, chairman and chief executive officer of HAAH Automotive Holdings.
HAAH has a technical cooperation agreement with Chery Automobile, a China-based automaker and auto exporter to over 80 countries. Chery manufactures and sells a full line of SUVs, passenger cars and electric vehicles under several separate brands, including the Exeed brand. As the first step in their cooperation VANTAS vehicles will be on the Exeed platform, which has been developed with global resources and technologies targeted specifically at United States and Canadian consumers.
The first of the vehicle models to be sold in North America will be a premium SUV. The specific model and other details have not been announced yet. Engineering development for homologation in the U.S. market has already begun.
“We are glad to witness the launch and establishment of this new American automobile brand, VANTAS,” said Ray Bierzynski, executive vice-president of Chery Automobile. “New technology, new energy and new retail are profoundly changing the global automotive industry. HAAH is an excellent auto company in North America, with a first-class team that has deep auto experience and an innovative sales and marketing model. Chery is an auto company renowned worldwide with a global R&D system, having R&D centers in Europe, America, Latin America and China. The technical collaboration with HAAH will provide support for the development of new products which will meet and exceed North American customer expectations for the VANTAS brand. I have no doubt that VANTAS will bring consumers in North America an outstanding customer experience.”