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HAAH Announces VANTAS, A New Auto Brand For North American Market – Canadian Auto World

HAAH Announces VANTAS, A New Auto Brand For North American Market


A new automotive operation in North America has been formed by HAAH Automotive Holdings to distribute, sell and service vehicles under the brand name VANTAS.

This new company was announced by Duke Hale, chairman and chief executive officer of HAAH Automotive Holdings.

HAAH has a technical cooperation agreement with Chery Automobile, a China-based automaker and auto exporter to over 80 countries. Chery manufactures and sells a full line of SUVs, passenger cars and electric vehicles under several separate brands, including the Exeed brand. As the first step in their cooperation VANTAS vehicles will be on the Exeed platform, which has been developed with global resources and technologies targeted specifically at United States and Canadian consumers.

The first of the vehicle models to be sold in North America will be a premium SUV. The specific model and other details have not been announced yet. Engineering development for homologation in the U.S. market has already begun.

“This is a historic agreement creating VANTAS. The brand will incorporate a number of new technologies from its Chinese partner, including “Intelligent Connected” for a wide variety of safety and driver assistance technology, various aspects of autonomous driving and, in the future, new energy vehicles. VANTAS is fully committed to building every one of its vehicles in the U.S. creating jobs in America.  HAAH Automotive Holdings is proud to be working with Chery, launching the new VANTAS brand in North America,” said Hale. “Chery is an automaker in China with outstanding vehicles.  We are very proud they have selected HAAH to be their partner for North America.  VANTAS vehicles will offer more choice in the premium category for U.S. and Canadian consumers with excellent safety, quality and reliability,” Hale added.

The online sales process will be implemented using HAAH’s digital platform which combines the ERP and Dealership Management System (DMS) to support VANTAS and Dealer Operations.

“We are glad to witness the launch and establishment of this new American automobile brand, VANTAS,” said Ray Bierzynski, executive vice-president of Chery Automobile. “New technology, new energy and new retail are profoundly changing the global automotive industry. HAAH is an excellent auto company in North America, with a first-class team that has deep auto experience and an innovative sales and marketing model. Chery is an auto company renowned worldwide with a global R&D system, having R&D centers in Europe, America, Latin America and China. The technical collaboration with HAAH will provide support for the development of new products which will meet and exceed North American customer expectations for the VANTAS brand. I have no doubt that VANTAS will bring consumers in North America an outstanding customer experience.”