Honda has given a first look at the exterior and interior styling of the Honda Prologue Elite battery-electric SUV that will come to market in North America in 2024.
The Prologue design features clean and simple “Neo-Rugged” exterior and interior styling, and ample interior space that’s ready for adventure inside and outside the city limits. Neo-rugged was coined as the design direction bringing the harmony of nature’s elements to the exterior and interior of Prologue. This design direction is reflected in details like the panoramic roof and large 21-inch wheels, which give the model a capable and planted exterior. The front fascia is influenced by the distinctive exterior of the ground-breaking Honda e EV model.
“Our goal was to create a clean harmony based on a rugged SUV image by coordinating the colours and materials to express neo-rugged design styling that’s familiar to our customers and uniquely Honda,” said Masaki Sumimoto, design lead for the Colour, Materials and Finish.
To further build the Honda EV brand identity, the “H-mark” badge on the rear of the vehicle is replaced with the full Honda brand name in a stylized typeface that captures the modern and clean design of the Prologue. In addition, to align with Honda’s global EV models, Prologue will adopt the brand’s e: series name badging.
This “Year of the Honda SUV” includes HR-V, CR-V, CR-V Touring Hybrid and Pilot this year, models that play key roles in preparing for volume Honda EV sales that will begin with Prologue in 2024. Prologue, which will come with all-wheel drive, will target active customers who want the versatility of an SUV with the zero emissions benefit of a BEV.
“The all-new Prologue is another huge step in Honda’s electrification strategy in North America, which is already well underway,” said Steve Hui, assistant vice-president Honda Canada. “With the arrival of the all-new and built in Canada CR-V hybrid available to consumers this fall, we see the Prologue as a natural progression for those who may also consider a Honda EV in their future.”