Honda Teases Prologue Electric SUV for 2024 and Shares Plan to Accelerate EV Sales Toward 2030
Honda released the first sketch previewing the design of the all-new Prologue full-electric SUV launching in 2024. The first Honda model designed primarily through virtual reality visualization technology.
“The Prologue is Honda’s first electric vehicle in Canada and is the result of a strategic North American plan announced two years ago that includes a collaboration with GM to produce EVs in a more efficient manner,” said Steve Hui, vice-president, Honda Canada. “The Prologue signifies our transition to electrification, with more Honda engineered and manufactured EVs in North America coming in 2026. Our Canadian dealers are excited to see it come to their showrooms.”
Toward its global goal to achieve carbon neutrality by 2050, Honda will introduce 30 new EVs globally by 2030, with a volume of two million units. In North America, Honda has laid out an aggressive timeline of EV introductions based on three phases leading to 2030: 2024 to begin sales of the Honda Prologue, co-developed with GM; 2026 to begin production and sales of Honda models based on the new Honda e:Architecture; and in 2027, to begin production and sales of a new series of affordable EVs, based on a new vehicle architecture co-developed with GM.
Based on these three phases, the Honda brand plans to sell around 500,000 EVs in North America by 2030.
Honda also is working closely with its dealers to help them prepare to take care of customers in the new era of BEV sales and service. This includes: A new dealership facility design provides dealers with a modular and flexible space reflecting changes in the way customers shop for and purchase vehicles, as well as lower inventory dealers will need to support sales in the future; the number and type of EV charging stations dealers will be required to install based on their expected EV sales volume through 2030; and guidelines regarding the types of special tools and equipment dealers will need to acquire to service Honda electric vehicles.
For the rollout of these guidelines, Honda is taking a tiered approach with dealers based on potential EV sales in their local markets. A tiered approach will allow for dealers to determine the best timing for these investments and evolve as EV sales accelerate.