InfoMedia to supply MicroCat Auto PartsBridge for Hyundai dealers and body shop customers in Canada


Global automotive industry software developer Infomedia Ltd. has entered into a non-exclusive licensing agreement with Hyundai Auto Canada Corp. to produce and supply Microcat Auto PartsBridge to Hyundai dealers and body shop customers within Canada.

APB is the B2B version of its Infomedia’s Microcat Electronic Parts Catalog.

Infomedia calls the APB software a specialized software solution for OEM dealers and their collision repair customers.

“APB is the most comprehensive and effective system for the management of competitive conquest sales available in the parts field today,” says InfoMedia.

Karen Blunden, CEO of Infomedia Americas says “We are excited about the opportunity to offer the APB system to Hyundai dealers in Canada. APB is an affordable and innovative application that helps dealerships conquest a higher degree of genuine parts sales.”

Alex Ng, executive director of parts at Hyundai Auto Canada added “The launch of the APB system is an important step to allow Hyundai dealers to manage body shop quotations and to assist in the conquest of competitive sales.”

Infomedia says the automaker’s dealerships are already enjoying the benefits of Infomedia’s Microcat EPC and Superservice service solutions.

“This new APB agreement confirms that Infomedia’s product and market strategies are on target,” Infomedia CEO Andrew Pattinson says.

“Anticipating industry needs with our scalable platforms and continuous innovation has been foremost in our approach to delivering solutions for our global automotive partners.”

Hyundai Canada now joins other Canadian automakers, Honda, Acura, Chrysler, Toyota and KIA, in adopting APB in their wholesale parts programs.