VICTORIA, B.C. – The Jim Pattison Auto Group is continuing to push the boundaries of dealership design with the grand opening of two new stores, Metro Toyota Victoria and its sister store Metro Lexus Victoria, both in downtown Victoria.
The Toyota store, said to be one of the largest Toyota stores in Western Canada, is 68,400 square feet spread across four levels with a 28-car showroom taking up most of the main floor.
And while the company boasts the showroom is the largest Toyota showroom in the province, one thing for certain is that the store doesn’t take a back seat to any dealership in Canada when it comes to design and customer pleasing.
The second floor, for example, has a bistro, administration offices, customer amenities and facilities that overlook the showroom.
There is a conference boardroom devoted to non-profit community groups.
The third floor has a 36-bay service department along with parts storage and a fully enclosed service drive-thru.
Besides a panoramic view and open-air Sky Lounge, the fourth floor offers parking for 67 more cars and rooftop car wash.
A dedicated elevator zips customers from one level to another.
The slope in the property allows for vehicles to be driven directly onto the third floor from an adjoining street.
Aside from the fit and finish of the usual dealership features, the Toyota store has a standout extra designed to grab attention. Fronting the busy stretch of downtown storefront is a 300-foot long glass showcase perhaps best described as a “skyway tube” running the length of the store and perched on the third storey.
At night, the tube dazzles passersby with an LED display featuring 10 vehicles.
According to Bill Harbottle, Jim Pattison Auto Group president, the feature includes a choreographed LED light show that will run at night.
“You can make the cars look like they are moving because of this light show,” he explained of the $250,000 system.
Harbottle said the opening is an “exciting new chapter in the history of our dealership in Victoria. We look forward to continuing our investment in the Capital Region for many years to come… with this great, new facility.”
Also opening was the new and larger home of Jim Pattison Lexus Victoria.
Dubbed “Amazing in Motion,” the new store has grown from 4,000 square feet to 8,300 square feet and boasts a host of new customer comforts.
An elevator connects the showroom to the L-finesse Lounge on the mezzanine, where guests can relax and enjoy the self-playing grand piano. The mezzanine level also offers an upper-level showroom, a service concierge desk and a dedicated service drive area.
There’s an expanded and improved service department, including an express oil change service and an automatic car wash shared with Jim Pattison Toyota Victoria.
The store is also built with the environment in mind, housing eco-conscious LED lighting and motion-detector lighting to minimize power use.
“We are extremely proud of this special facility, and are excited to give Lexus guests a superior experience on each visit,” said Jim Pattison.
Harbottle said both of the developments were ground-up builds. The group had owned a Toyota store across the street before buying an old GM dealership and its land. They tore it down and had worked to redevelop the site for a few years.
Operations took over in early January with the official grand opening soirees held in early February.